Specialized curated a Go-To-Market event at their headquarters and decided to create a pre-release viewing of the S-Works model. We designed and fabricated a temporary pop-up for the bike and its immediate accessories. Driven by speed and the sleek look, our activation followed suit. Black on black. Matte and glossy. Edges and linework.
Commercial, Retail, Concept Design, Design Development, Production Drawings, Fabrication, Installation