This Specialized pop-up in Santa Monica was designed to demonstrate the new possibilities of the Turbo E-Bike technology. The design of the spatial experience focuses on representing challenging biking environments that the Turbo e-bike could overcome. An immersive, technical environment made from carved massings showed the product in action. Tucked inside these massings were sliding tech-bins, featuring illustrated information for the consumer to explore. Following the path between the mountainous massings leads to a contoured laser-cut map of Santa Monica and the nearby region along with a Specialized neon sign.
Commercial, Retail, Concept Design, Design Development, Production Drawings, Fabrication, Installation